Jun 22, 2016
- Read through the explanations.
- A | Market research
The original concept is the basic idea for something.
In designing products and services, market research — finding out what people want — is of course very important. This may involve questionnaires or surveys, with questions about what people buy and why, perhaps with interviews in the street, by telephone or by Internet.
There may be consumer panels and focus groups, where ordinary people meet to discuss product ideas informally.
Perhaps the researchers will make sales forecasts, estimates of how many products will be sold.
B | Development and launch
In software, developers often produce a final test version, the beta version, where users are asked to point out bugs (problems) before the software is finalized.
Car designers use CADCAM (computer-assisted design / computer-assisted manufacturing) to help develop and make products and test different prototypes.
Researchers in laboratories may take years to develop new drugs, testing or trialling them in trials to show not only that they are effective, but also that they are safe. Drugs need to be made on an industrial scale before they can be sold.
Product launch is the moment when the product is officially made available for sale. This is the ‘big moment.’
If a design defect or design fault is found in a product after it has been launched, the company may have to recall it, asking those who have bought it to return it, perhaps so that the defect can be corrected.
- A | Market research
- Three people are talking about their work in product development. Correct the mistakes in italics, using expressions from A and B opposite.
- Market researches showed there was a real need for this service, but before offering it, we had to test it in a beta copy with small groups of users over several months to eliminate all the bugs. Even so, after lunch, some users said they could get into other people’s accounts!
Market showed there was a real need for this service, but before offering it, we had to test it in a beta with small groups of users over several months to eliminate all the bugs. Even so, after the , some users said they could get into other people’s accounts! - The more you eat, the thinner you get, and the focal groups said they liked the taste, but first we had to prove to the authorities that it was secure. Another problem was making it on an industrial level: at first we could only make it in small quantities in the laboratory, but making it in bigger quantities was impossible.
The more you eat, the thinner you get, and the groups said they liked the taste, but first we had to prove to the authorities that it was . Another problem was making it on an industrial : at first we could only make it in small quantities in the laboratory, but making it in bigger quantities was impossible. - At our research centre in Toulouse in France, the designators develop the prototypes. People think that my job is dangerous, but there is so much tasting on computer first. That all the danger has been eliminated by the time we use the product. CADCAR means that the process of design and manufacture is much quicker than before.
At our research centre in Toulouse in France, the develop the prototypes. People think that my job is dangerous, but there is so much on computer first. That all the danger has been eliminated by the time we use the product. means that the process of design and manufacture is much quicker than before.
- Market researches showed there was a real need for this service, but before offering it, we had to test it in a beta copy with small groups of users over several months to eliminate all the bugs. Even so, after lunch, some users said they could get into other people’s accounts!
- Complete this talk by a marketing specialist using words from A and B opposite.
- A few years ago a famous car company launched a new car, based on a completely new . They’d done years of technical research and research with focus and panels and analysis of responses to questionnaires and . Then came the product . Sales of the car were very good until a Swedish newspaper reported the results of its ‘elk test’. They found that the car had a tendency to tip over if you turned quickly to avoid an elk. This was due to a fault in the car, so they had to all the cars they’d sold in order to correct it.
- A few years ago a famous car company launched a new car, based on a completely new . They’d done years of technical research and research with focus and panels and analysis of responses to questionnaires and . Then came the product . Sales of the car were very good until a Swedish newspaper reported the results of its ‘elk test’. They found that the car had a tendency to tip over if you turned quickly to avoid an elk. This was due to a fault in the car, so they had to all the cars they’d sold in order to correct it.
- Over to you
- What sort of market research does your company, or one you would like to work for, do?
Have you ever taken part in market research as a consumer?
- What sort of market research does your company, or one you would like to work for, do?
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