The marketing mix quiz (Ps)

English for Marketing

Feb 23, 2016

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A marketing manager is talking about the marketing mix for a brand of cleaning. Choose the correct words to complete the text.
- We use a lot of . . .
  advertising
  , usually in women’s magazines.
  - advertising
  - promotional
  - presence
- We need to be in a lot of . . .
  locations
  so that we are easy to find.
  - distributions
  - locations
  - supports
- Our . . .
  staff
  are highly motivated. We really believe on our brand.
  - competitors
  - reputation
  - staff
- You can find the brand in supermarkets and local shops. The . . .
  accessibility
  of our outlets is important.
  - process
  - accessibility
  - tangible
- Our . . .
  employees
  are always trying to improve what we do.
  - consumers
  - employees
  - customers
- We are more expensive than our . . .
  competitors
  but we offer good credit terms and we sometimes run special deals.
  - staff
  - competitors
  - sales
- Our . . .
  range
  includes detergent, toilet cleaner and sponges.
  - support
  - range
  - tools
Fill in the gaps. Use the key words if necessary.
- key words: ─ advertising ○ mix ○ price ○ products ○ promotional
  key words: ─ advertising ○ mix ○ price ○ products ○ promotional
  
  Marie Curie Cancer Care is reviewing its marketing strategy in an attempt to attract a wider audience. It will stop using techniques, such as mailings and events. Television and face-to-face marketing are both being tested in a bid to supplement the charity’s typical over-60s donor base with younger supporters. If tests prove successful, they will become part of Marie Curie’s marketing .
  In addition, Marie Curie Cancer Care is expanding its online shop. Stylish handbags at a of $25 are attractive to younger customers. Marie Curie Cancer Care says it is responding to customers’ needs and wants by selling elegant fashion wear .
Do the following words and expressions refer to ‘Product’, ‘Price’, ‘Place’, ‘Promotion’, or ‘People’?
- launch - . . .
  Product
  - Promotion
  - People
  - Product
  - Place
  - Price
- branding - . . .
  Product
  - Product
  - Price
  - Promotion
  - People
  - Place
- location - . . .
  Place
  - Product
  - People
  - Price
  - Promotion
  - Place
- delivery - . . .
  Place
  - Product
  - Place
  - Price
  - People
  - Promotion
- reputation - . . .
  Product
  - Place
  - Product
  - Price
  - Promotion
  - People
- direct marketing - . . .
  Promotion
  - Place
  - People
  - Promotion
  - Price
  - Product
- support - . . .
  Product
  - Promotion
  - Place
  - Price
  - People
  - Product
- discounts - . . .
  Price
  - People
  - Price
  - Promotion
  - Place
  - Product
- quality - . . .
  Product
  - Place
  - People
  - Product
  - Promotion
  - Price
- sales force - . . .
  People
  - Place
  - Product
  - Price
  - People
  - Promotion
- special deals - . . .
  Price
  - Promotion
  - Price
  - Product
  - Place
  - People
- competitors - . . .
  People
  - Product
  - People
  - Price
  - Place
  - Promotion
- distribution - . . .
  Place
  - Promotion
  - Price
  - Product
  - People
  - Place
- accessibility - . . .
  Place
  - Promotion
  - Place
  - People
  - Price
  - Product
- customers - . . .
  People
  - Place
  - People
  - Product
  - Price
  - Promotion

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